Cannes Collection Sets The Bar High With Inaugural Edition

Exhibitors and visitors have unanimously praised the concept and execution of Cannes Collection, a new luxury event that took part 2 to 5 June at Cannes Old Port.

Mixing together the best in yachts, cars, art, aviation, interiors and lifestyle, Cannes Collection had a range of interesting brands on display to an international clientele who hailed from the UK, Italy, Russia, the United States, Asia and South America.

The unique atmosphere of the Cannes Collection had the feeling of a discreet private sale for the selection of 60-plus brands on display, many of which have said they felt like members of an exclusive club by participating. This relaxed and welcoming setting gave the exhibitors and visitors time to talk and engage with the products on display, the ultimate goal of Cannes Collection.

Visitors who were seriously interested in yachts on display were able to take sea trials during the show itself, which is practically unique to Cannes Collection, and the experiential ‘try before you buy’ element crossed over to the motorbikes, helicopters and cars on display.

A curated exhibition, each of the companies on display was selected by founders Eric de Saintdo and Bertrand Foäche for their unique qualities and outstanding position, beyond the often-misappropriated tag of ‘luxury’.

De Saintdo said of the inaugural edition of the event: “We are thrilled with how the four days of Cannes Collection 2016 unfolded. Despite air traffic control and train strikes, and some patchy weather, which didn’t dampen spirits, there has been an overwhelming sense of positivity from all those who took part – both exhibitors and visitors – on the potential for growth with this new concept. The Cannes Collection will always be put together with the buyer in mind, ensuring we keep the quality of brands on show high, not to mention in a combination unlike anything you will find elsewhere.”

He went on to describe the vision for the evolution of Cannes Collection: “Although the show is physically laid out around the yachts, of which we had 43, this is not a ‘yacht show’ in the sense that we will never become a trade show with technical products on display; everything has to be interesting to the buyers. We have carefully chosen a variety of brands and sectors, and will continue to do so in the future. It’s about finding something different and unique, not just something with an exclusive price tag.”

A number of exhibitors reported sales or strong interest in the products on display, including artworks, fashion items, prestige cars (including Maserati and Ferrari) as well as superyacht builders Sanlorenzo and Sunseeker, the latter of which received an offer for its 28m yacht on display, as well as an enquiry for building two further superyachts.

Sunseeker commented that each day brought a number of serious potential new clients to their stands, and that the overall calibre of those in attendance was very qualified to buy superyachts.

A number of brands have already started booking for 2017’s event, both as returning exhibitors and new ones, including Swiss watchmaker Parmigiani Fleurier and a high-profile private jet manufacturer.

The next edition of Cannes Collection is set to take place in June 2017, though there are expected to be a number of dynamic and innovative complementary events and collaborations between the organisers and a range of partners over the coming 12 months. The first of these will likely take place before autumn, and will involve working with some very special classic car groups.

(All images – except Materia and Mathieu Walter – credit: Arthur Keller @arthurdotk – high resolution images available upon request)

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